Padel on TV: Italian Padel sponsors the Sky Sport programme “This is Padel”

copertina del nuovo articolo del blog di Italian Padel che racconta il programma This is Padel di Sky Sponsor

Padel on Sky Sport: a positive sign for the sector

Padel has become a national sport in Italy. Rather than it being a case of numbers, what it comes down to is culture, community and vision. And because of this, Italian Padel is the official sponsor of “This is Padel”, the programme broadcast on Sky Sport Tennis, devoted entirely to the world of padel.

Padel will be the subject of an entire television season – from March to December – with its personalities, moves, events and stories, presented by Alessandro Lupi, journalist and the undisputed voice of padel in Italy.

anteprima del programma This is Padel di Sky Sport di cui Italian Padel è sponsorCopertina della seconda puntata del programma This is Padel, in onda su Sky Sport


Italian Padel sponsors This is Padel on Sky Sport

We are proud to announce our partnership with “This is Padel” as an official sponsor.

For us at Italian Padel, this is not just a sponsorship, rather it is an investment aimed at the cultural, sporting and media development of a sport whose potential we believe in, court after court, day after day.

foto del conduttore di This is Padel, Alessandro Lupifoto della prima puntata del programma su Sky Sport, This is Padel


A project beneficial to the entire padel movement

Sky Sport’s programme “This is Padel” is a unique opportunity to attract new enthusiasts, talk about the evolution of padel and increase the visibility of sports centres.

As a sponsor, we are committed to lending our support to all initiatives that contribute to the sector’s growth.

If you too want to become a key player in this world, choose to invest with those who practice and foster the growth of padel.

Discover how to open your padel centre with Italian Padel. Contact us here.

anteprima del sito web di Italian Padel con la foto delle quattro linea di campi da padel


Italian Padel: the leading brand in Italy

We produce everything internally, offer bespoke solutions and support business owners every step of the way. We are leaders in the sector, a fact confirmed by the following numbers:

  • Over 3,000 courts installed worldwide
  • 22% of the courts in Italy bear our name
  • A community of over 340,000 players
  • In 2024, we completed 37% of the new courts in Italy

(Source: Padel Magazine – 31/12/2024)

By sponsoring “This is Padel”, we are boosting the padel movement at a national level and, at the same time, looking to the future with a view to international expansion.

Discover who we are and create your own court.