For those working in the sports industry or seeking new business opportunities, padel is much more than a passing fad; it is a rapidly expanding global phenomenon. The Global Padel Report 2025 by Playtomic is an indispensable guide to help you navigate this landscape, full of data revealing where the market is headed.
Soaring popularity: global figures for padel
Playtomic’s analysis reveals impressive growth: in 2024, the number of clubs worldwide increased by 26%, with over 7,000 new courts installed, bringing the total to more than 50,000. These figures exceed forecasts and project a sustained growth rate of 17% for the coming years.
Interest in padel has increased fivefold since 2016 and shows no signs of slowing down. So, which areas offer the greatest opportunities for investors?
Europe: moving towards consolidation and new horizons
The growth of padel continues to be fuelled by Europe, though the way in which this is happening is changing.
- Between 2023 and 2024, the United Kingdom’s market experienced a 74% surge in gross monetary value (GMV) per court, establishing itself as one of the top three markets worldwide for revenue and the fifth largest for games played.
- Germany saw significant growth of 48% in total gross value per field, signalling a market that is clearly on the rise.
- Growth in France is steady, with the most dynamically growing regions being the south-east (Montpellier, Marseille and the French Riviera), followed by Paris and the south-west (Bordeaux).
Among emerging countries, Lithuania, Croatia, Ireland, Switzerland, and Austria are showing growing interest.
The American continent: a new frontier for padel
There are immense opportunities across the Atlantic.
- In the United States, padel is on the verge of exponential growth. An acceleration is expected in 2027, and there are already active hotspots in Miami and Texas.
- Mexico is also expanding steadily, with new franchises emerging and the game spreading beyond major cities.
- In Brazil, the market is growing at a rate of about three courts per day, despite competition from beach tennis.
Asia and the Middle East: markets of the future
Indonesia is the undisputed leader in terms of gross value per court, with an impressive 173% increase, which is driving the expansion of padel in the Asia-Pacific (APAC) region.
In India, the number of courts has surged by 400%, establishing padel as the preferred sport for both company and elite clubs.
In the Middle East, the future of padel hinges on indoor courts due to the highly seasonal nature of the sport. Saudi Arabia, in particular, is experiencing rapid growth, partly due to government support.
Your key to success: how to capitalize on these opportunities.
The global padel market is a rapidly evolving landscape full of opportunities.
- For distributors, identifying these regions with the fastest growth can inform targeted expansion strategies, optimising investments and partnerships.
- For sports clubs and hotels, understanding where demand is skyrocketing provides valuable insights for investing in new courts and upgrading existing facilities. Adding padel courts is a strategic way to attract new customers, generate more revenue, and stay competitive.
Padel is ready to break new ground. By choosing an innovative reliable partner like Italian Padel, you can capitalise on these trends by offering high-quality courts that strike the perfect balance between design, safety, and durability. This approach is perfectly aligned with the ever-evolving needs of the market.
Would you like to find out how to open your own padel centre with Italian Padel? Contact us here.